Buddy Burst: brand building that doesn’t harm the environment

Share this article

WeWhoDo sat down with Jamie Gray, Sales & Operations Director of Buddy Burst, to discuss how he’s hoping to plant the seeds for something great.

Where did the idea for Buddy Burst come from? 

Jamie: The idea for Buddy Burst came in 2015 when I was working in marketing and noticed how much waste there was in promotional marketing and the industry at large. This is when I also noticed the lack of eco-friendly products in the UK promotions market, and set out to pave the way for change. Ultimately, I was asking whether I could influence marketeers and event managers to make their practices more environmentally friendly…

Coming from a family of self-employed people and entrepreneurs, I always had it in me to create my own business. My father had created Seedsticks®, which, 30 years later, remains the hero product of the Grayson Group; the umbrella company which combines my father’s (Sow Easy) and my own venture (BuddyBurst).

The Seedsticks idea was patented by my father back in 1988 – a pack containing what looks just like a match book, and instead contains a seed. For a company founded in the 80s, this was way ahead of its time in terms of sustainability. And once Sow Easy joined forces with Buddy Burst in 2018, we went from selling 500,000 to 2 million products. Coming together was a great decision. 

I’m really proud that we are a company that is sustainable at its core. Whether that is using solar power in our factories, or working with sustainable partners in their marketing processes. Our key value is a hope for a greener tomorrow, and a commitment to sustainable brand building. We’re on a mission to provide eco-friendly promotional products and printed seeds so that brand building doesn’t harm the environment. 

How has the past year been for Buddy Burst?

Jamie: As you can imagine, COVID-19 hit the promotional marketing industry hard. With the whole of the sector and its events being cancelled, and 35% of our business being lost, it has been really challenging. However, like a lot of other companies, we have had time to think about the direction we want to take and I think sustainable living has come to forefront for a lot of people. Whether that’s eating more cleanly, or planting their own vegetables: people have really come into their own in the past year. 

From this shift, we want to revolutionise the promotional industry and move away from the throwaway culture. I think this will really resonate with people and single-use materials are hopefully becoming a thing of the past!

Where do you see the company progressing? 

Jamie: We’d like to have a more international presence and grow into bigger markets. It would be amazing to break into the US market, where promotional products are huge. We have already seen the repercussions of Brexit and the challenges of exports and imports, but I am excited to see how we can grow Buddy Burst. 

I am also currently working on a B2C ‘Plantisan’ offering – with exact details to come – so watch the space!

Latest insights

5 steps to becoming a B Corp

Ever wondered if B Corp is right for your business? …. Well, we think it’s right for every business, but it doesn’t come easy, so we thought we’d put together a brief overview on how we got there in approximately 12 months.

One Tribe: Empowering businesses to take climate action

WeWhoDo are passionate about taking climate action and enjoy talking to those engaged in taking climate action around the world. One such person and team is Ric Porteus, the CEO of One Tribe, who joined us to discuss tree protection, the state of the Amazon rainforest and how they will help businesses to take climate action.

Aceleron: Revolutionizing access to low-cost energy storage

WeWhoDo sat down with Elisa Alexieva, Brand Marketing Manager at Aceleron to discuss UK engineering that is powering the world! The company’s circular economy approach is designing waste out of the battery manufacturing process by manufacturing the first circular economy lithium-ion batteries that can be serviced, maintained and upgraded.

Worthmore: why we need a phonespiracy

WeWhoDo sat down with Tegan Spinner, Founder of Worthmore, to discuss the Phonespiracy and how we can give our old phones a new life responsibly while doing our bit for the planet!

Pip & Nut: Completely Nutty with a big helping of sustainability

WeWhoDo sat down with Jacq Ellis-Jones, Marketing Director and Curious Squirrel at Pip & Nut to discuss how they disrupted their category – not by adding complexity – but by creating a deliciously simple recipe that is good for the planet and people!

We spoke about their decision to move towards glass over plastic, their team of squirrels and what’s in store for them in the future.

MUST HAD: redefine and refashion

WeWhoDo sat down with Eugenio Riganty, co-founder of MUST HAD, to discuss how we can reduce fashion waste without compromising on style!