“I try to focus my work on how data, as well as the psychology behind it, can be used to create environments that bring out the best in people, and how I personally can bring new thinking to projects. Data can be used to influence for the better and it is all about making this influence feel real“
Pip & Nut: Completely Nutty with a big helping of sustainability
WeWhoDo sat down with Jacq Ellis-Jones, Marketing Director and Curious Squirrel at Pip & Nut to discuss how they disrupted their category – not by adding complexity – but by creating a deliciously simple recipe that is good for the planet and people!
We spoke about their decision to move towards glass over plastic, their team of squirrels and what’s in store for them in the future.
