Your hotel invests in the best pictures and videos, an easy to navigate website, and proper advertising. However, don’t lose your next prospective guest because you have a complicated booking form or process. Strive to make the booking form process just as fun as the vacation itself.
Here are three aspects of your booking process that need to be perfect.
Easy to find next steps
Make sure your potential guests have multiple access points to book the reservation. Have clearly defined “reserve this property” or “check availability type” messages adjacent to each listing, description and among the photos. You’re building excitement visually, don’t lose that momentum by making a guest have to search for the next step.
If you’re offering special deals or seasonal discounts, make those prominent throughout your site with additional information at the browsers’ fingertips. One-click options help walk the potential guest through your site naturally and offers easy access to every navigational next step.
They’ve shown interest in your property and have landed on your website. Once there, it’s up to you to make sure your site walks them through the entire process efficiently.
Make inquiries effortless and quick
Sometimes potential guests are undecided and have questions. Make reaching out to you painless and easy. Contact information should be visible throughout the site. Be flexible with contact options to accommodate guest preferences for calling, chatting or emailing. Take advantage of those “on-the-fence” renters and convert them into reservations with an easy to find, easy to navigate and immediate response driven contact platform.
Everything has to work
Be diligent about your online inquiry and booking forms to make sure they work. Any glitch in the process can be frustrating to a potential guest and turn away reservations. Have a system check platform in place to track the flow. Information and booking forms must be functional at every level, all the time to maximize your potential online reservations.
Hop on your site or travel planning apps and navigate them yourself. Imagine you’re that potential guest, excited about an upcoming vacation and ready to take the next step. Make sure your online process offers clear and easy to navigate options. Review your inquiry forms and book a reservation.
